Exhibition “PROCESS”

The “Process” exhibition, marking the culmination of the European project “ReCulture: Re-branding of Cultural Institutions in the Western Balkans,” in which The Pavle Beljanski Memorial Collection is a partner, is scheduled to open on 15th January 2024 at 7 p.m. Due to the space adaptation at the Memorial Collection, and thanks to the collaboration with the Museum of Vojvodina and the Museum of Contemporary Art of Vojvodina, the exhibition and its accompanying programmes will take place at the Museum of Vojvodina, located at 37 Dunavska Street.

About the exhibition

The “Process” exhibition in Novi Sad will unveil, for the first time, the final solutions of the new visual identities designed for four cultural institutions in the Western Balkans: The Pavle Beljanski Memorial Collection in Novi Sad, the Cultural Centre Trebinje, the Museum of Contemporary Art of the Republic of Srpska in Banja Luka, and the Art Colony Danilovgrad. Following a two-week premiere in Novi Sad, the results of the three-year teamwork of young designers on different aspects of the visual identity of the institutions, with active support from local and European mentors, will be presented in Banja Luka, Danilovgrad, and ultimately in Trebinje. Accompanying lectures and workshops will be organized during the exhibition.

The exhibition is co-financed by the European Union through the “Creative Europe” programme and the Ministry of Culture of the Republic of Serbia.

About the project

The objective of the “ReCulture: Re-branding of Cultural Institutions in the Western Balkans” project, co-financed by the European Union through specific funds of the EU Creative Europe programme, is to promote the modernization of cultural institutions in the Western Balkans which is supposed to be achieved by redesigning visual identities and the incorporation of modern communication tools. The project enables the networking and collaboration of professionals and organizations operating in the fields of cultural and creative industries in Austria, Bosnia and Herzegovina, Montenegro, Serbia, and France. By participating in this project, a group of selected young designers from the Western Balkans has had the opportunity to collaborate closely with prominent designers from the region and EU countries. The aim is to propose a new, innovative, rebranded visual identity for several cultural institutions. The Cultural Centre Trebinje (Bosnia and Herzegovina) spearheads the project, with partner organizations the Art Colony Danilovgrad (Montenegro), the Museum of Contemporary Art of the Republic of Srpska (Bosnia and Herzegovina), the Institute for Cultural Policy (Austria), the Museum of Civilizations of Europe and the Mediterranean (France), the Civil Association INK Fest from Novi Sad, and the Faculty of Dramatic Arts from Belgrade. The Pavle Beljanski Memorial Collection is an associate partner in this project.